Found in Translation

I was biking home and saw, for the first time, an ad for Suntory scotch. You may remember (if you saw the movie) that this was the product that Bill Murray was pimping in Lost in Translation. Did the product exist before? Did some perceptive exec at Suntory decide that they had a million dollar commercial running in America non-stop for several months and it was time to parlay that exposure into some cash? Probably. Or is Sofia Coppola just a shill beneath all of the longing glances and ennui?

You make the call...